Madison, WI – July 19, 2019 – Kid Trax, a brand of Dorel Industries, Inc. (TSX: DII.B, TSX: DII.A), will return to Sweet Suite with a new lineup of ride-on toys. Highlighting the event will be the expansion of the Kid Trax Rideamals toy category. With the development of three new 6-volt Rideamals and one new 12-volt, this category is now available to even more children!
Leading the charge is the Josie Play & Ride Unicorn, a 12-volt ride-on toy with real interactive play features. Josie comes to life with over 100 unique sounds and movements thanks to her fully motorized eyes, ears, head, and wheels. Josie can trot (3.5 MPH), gallop (4 MPH) or go backward (3.5 MPH). Kids can sit in the saddle, hold the reins, pick their speed, and be on their way!
The next big innovation in the Kid Trax Rideamals lineup is three new 6-volt toys. At the event, guests will be able to interact with the Rideamals Play & Ride Unicorn. Kid Trax has also designed and developed the Rideamals Play & Ride Dino and the Rideamals Play & Ride Tiger. The 6-volt Rideamals toys will mimic many of the play features found in the 12-volt variety but are geared towards a younger audience (18-30 months).
In addition to proprietary toys, Kid Trax will also showcase new licensed products for 2019, beginning with the new Ford Bronco! This 6-volt ride-on toy by Kid Trax is inspired by the 1967 classic Ford Bronco. Styled to look just like it’s grown-up counterpart, this toy is perfect for the driveway, sidewalk, or backyard. It includes real foot pedal acceleration and horn sound effects for a lifelike driving experience, as well as a working FM radio and MP3 Player.
Sticking with the adventure theme, attendees will want to stop by and see the all-new Nerf UTV. This 12-volt adventure vehicle takes Nerf games to the next level with off-road tires and a high ground clearance. Enough room for two riders and added storage for extra Nerf darts, this UTV is poised to be a top toy this season.
Expanding upon long-term licensing partnerships with Nickelodeon and Disney, Kid Trax will present a new lineup of PAW Patrol vehicles (Marshall Firetruck, Chase Police Car, Skye Helicopter, Rubble Tractor) and a new Disney Princess Vespa Scooter.
Rounding out the 2019 Sweet Suite assortment for Kid Trax is the Mow & Go Lawn Mower. Just like mom and dad’s, this toy lawn mower features an enclosed translucent deck that provides a lifelike illusion of mowing. Hours of outdoor fun await with the Mow & Go Lawn Mower by Kid Trax.
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ABOUT KID TRAX
Kid Trax is a brand of Pacific Cycle, a division of Dorel Industries’ (TSX:DII.B, DII.A) Dorel Sports segment, encompassing several powerhouse brands, including Schwinn, Mongoose, Roadmaster, and Pacific. Dorel Industries Inc. has annual sales of US $2.6 billion and employs approximately 9,200 people in facilities located in twenty-five countries worldwide. Kid Trax makes award winning battery powered ride-on toys. The brand’s attention to detail, creative designs and play features take favorite play themes and licensed characters and bring them to life for the child.