Contact Us

4902 Hammersley Rd
Madison, Wisconsin 53711
United States
Company Contact
Ryan Birkicht
Sr. Communications Manager
Pacific Cycle

More »

Kid Trax produces award winning battery powered ride-on toys. Our attention to detail, design and play features, have made us a top selling riding-toy brand for children around the world! Our brand continues to “drive fun” by pushing the levels of interactive play in the category. Partnering with licensors including Ford, Nickelodeon, Nerf and Disney, we are moving the industry forward through collaborative product innovation. There are so many exciting reasons to buy a Kid Trax ride-on. Learn more at

News Releases
Jul 19, 2019

Madison, WI – July 19, 2019 – Kid Trax, a brand of Dorel Industries, Inc. (TSX: DII.B, TSX: DII.A), will return to Sweet Suite with a new lineup of ride-on toys. Highlighting the event will be...

More »